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Alumni Spotlight: Betts and Chet DeHart
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Betts and Chet DeHart are 21-year-olds native to Atlanta. In 2012 they attended 21st Century Leaders’ Summer Youth Leadership Institute (SYLI), a week-long summer institute focused around business leadership, and are now young leaders of their own business! These two alumni are the founders and owners of Lucid FC, an international fashion brand stocked in boutiques, Urban Outfitters, and online. They’ve been featured in Esquire, Vogue, and The New York Times. They graduated in 2014 from Ben Franklin Academy and Riverwood International Charter School, respectively.
Earlier this month, they hosted a webinar about entrepreneurship in the fashion industry for our #WebinarWednesday series – the recording can be viewed here.
What is your business, Lucid FC, about?
Lucid FC is a young, forward fashion, life, and style curated by 21-year-old twins Betts and Chet DeHart. There are unique details and design in each piece. No products, styles, or labels compare to Lucid FC. From our patterns, to our cuts and fabrics, we create each piece from its start to its end. In our design process, we craft each item with care and honour. Lucid FC is balanced but different, edgy and symmetrical, and powerful yet simple.
Lucid FC was born in and is currently headquartered in Atlanta, yet we constantly create, work and draw inspiration in the streets of New York and London. While present in these cities, we became an international brand. Since the beginning, Lucid FC has become instantly recognizable because of our striking logo. Catching the eyes of each impression, the Lucid FC logo makes and “L” or “F” in every direction. Styles and visuals are a favorite amongst the biggest media outlets and fashion’s elite. Critically acclaimed worldwide, the twins keeps the world watching each season.
At Lucid FC, prep collides with streetwear and creates our signature style. Each product is designed by Chet DeHart, of renowned London fashion school Central Saint Martins. Betts is the business savvy twin that brings the brand to new heights across the world. Chet designs. Betts is all business. Lucid FC is more than just a brand; it represent a whole new generation, the 21st century’s creative sub-culture. Lucid FC is made with love for anyone and everyone. Lucid FC strives to bring forth concepts, products, and awareness to reach the title “superbrand of the new generation.”
How did participating in 21CL change you and/or lead you to where you are now?
We have kept relationships with fellow 21CL members. 21CL taught us better more to network and how to be a successful leader. One particular experience that inspired us was doing the case studies with real life references, and some guest activities during our 21CL program. Being able to experience Coca-Cola’s business so in-depth was very insightful.
What was your most memorable moment in 21CL?
Getting real life experience, working with professionals and seeing how things work in the big world with leadership and business were a huge help.
How did 21CL prepare you for your next steps? Going into college and taking on leadership roles, heading into a new era of professionalism, etc. What tools/perspectives have helped you along the way?
21CL prepared us for our bright future by teaching us early on the essential business and leadership skills needed to stay around. It gives real life experience before you can hit the ground with your own feet. It teaches us how to have a voice.
What’s something you’ve recently learned about leadership?
No matter how small your team is, you can always use more help. In fact, the more people you have, the more leadership you will build and gain. Trust is also important in leadership.
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In their webinar, Betts and Chet go in-depth about their experience as young entrepreneurs, the steps between concept and creation, and the process of growth and persistence.
Check out the Lucid FC lookbook and shop the styles at their website here.
For even more inspiration, check out Lucid FC on social media!
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